Recently we’ve been hired to Consultant business owners handling their advertising in-house who question whether they are getting the most effective and affordable advertising campaigns for their money. Consulting business owners on their advertising is a cost effective way for them to see if their decisions are being made objectively. Do they have the right creative message, are they identifying the correct target market and are they utilizing the best media avenues available to reach that market? Often the mistakes made are due to lack of knowledge of the ever changing world of advertising or being convinced by a sales rep that what they are presenting is best for that particular owner when that might not be the case.
We offer a No-charge evaluation of the owners current advertising plan, educate on the pitfalls that may exist and if they choose, design a plan that can be either implemented by the owner, or if they prefer we can do it for them. This is typically accomplished with minimal additional cost.
We believe utilizing our Consulting services allows the business owner to focus on revenue growth and customer satisfaction. Click Here for more information.
“Kiefek is a wonderful resource for helping you decide where to spend your marketing and advertising dollars and which pitfalls to avoid. CV’s consulting has steered me away from both small and large advertising mistakes that I would have made as a small business owner. Before going it alone or going direct spend a few minutes and get a second opinion from him. I know you will walk away saying that was well worth the effort.”
“I’ve been buying the same TV packages from the stations for years. TI had Kiefek review these packages and it was explained to me that buying just based off of quantity wasn’t doing the trick. I took their advice and even had them put the plan together for me. My business is seasonal and I had to stop my advertising a month earlier than normal because I had received so many calls that turned into jobs I couldn’t handle any more work.”